ChatGPT ads
The ChatGPT ads platform counts clicks. We track the bookings behind them.
ChatGPT ads report impressions and clicks. The platform hides what people asked, what they viewed on your site and whether they booked. Acquisition Intelligence tracks each visit, changes one thing per test and judges every test on bookings.
See the difference
One search. One conversation.
The same holiday, asked two ways. Google returns a page of ads. ChatGPT returns one answer and one sponsored card.
For a family of six in mid-July, Corfu's north-east coast and Paxos are good fits. Both have quiet villas with private pools a short walk from the beach.
Around £4,500 for the week is realistic in Corfu if you book before the spring.
Illustrative example for a Greek villa rental company.
Google and ChatGPT
Google gets keywords. ChatGPT gets the full brief.
A Google search runs to a few words and returns a page of ads. A ChatGPT user describes the whole holiday, reads one answer and sees one sponsored card. Your landing page has to pick up where the conversation stopped.
What people type
Google: 2 to 4 words. ChatGPT: a full brief covering who is going, dates, budget and must-haves.
How ads match
Google: keywords you choose. ChatGPT: the conversation, plus past chats and memory when personalised ads are on.
Ads on screen
Google: up to 4 at the top, more below. ChatGPT: one sponsored card under the answer.
What you see
Google: a search terms report. ChatGPT: no report of what people asked.
Where people arrive
Google: comparing options. ChatGPT: further along, with a shortlist in mind.
How we test
Four test areas. One change per test.
Each test belongs to one area. We change one thing, keep a comparison campaign untouched and read the result on your site.
Measure
Are the numbers trustworthy? We check every ad carries a tag, clicks match visits and bookings match the ad. Tracking gets fixed before any other test.
Intent
Which conversations bring bookings? We split ad groups by theme, for example families against couples.
Message
What makes the right people click? We test card titles, copy, images, offers and calls to action.
Landing
Does the page continue the conversation? We test the homepage against filtered results and single product pages.
What you get
What you get each week.
ChatGPT ads reached the UK in June 2026. Every agency holds a few months of data at most. We sell a testing process, with a weekly read on results.
ChatGPT next to Google
Visits, pages viewed, enquiries and bookings from each channel, side by side.
Test log
Each test, the area, what moved and whether we keep the change.
Theme report
Which conversation themes bring bookings.
Booking list
Every booking request from ChatGPT, matched to the ad behind the click and the value.
How the work gets done
I lead the strategy. Acquisition Intelligence delivers the work.
I co-founded Acquisition Intelligence in 2024. Every account has a delivery team behind it. I stay close to strategy, measurement and the commercial questions. Day-to-day management, builds and reporting sit with the team.
This site
Matt James
Founder and specialist. Writes about travel PPC, lead quality and measurement. Leads strategy on agency accounts. Works across Google Ads, Microsoft Ads, GA4, BigQuery and Looker Studio.
The agency
Acquisition Intelligence
Runs Google Ads, Microsoft Ads and Meta campaigns for travel, finance and insurance businesses in the UK and Germany.
Want a second opinion on a travel or lead generation account?
Book a call. We will talk through the account, the tracking and the numbers your business cares about.
What happens next
Discovery call
You tell me about the business, the goals and where PPC falls short.
Audit
With read access to Google Ads, Analytics and Merchant Center, the agency team and I review current performance.
Proposal
We meet again to go through the findings and a plan for working together.