Meta ads
Meta ads for the demand search never sees.
Acquisition Intelligence runs your Facebook and Instagram campaigns alongside search. Prospecting finds new customers. Remarketing brings visitors back. Creative testing decides what runs.
What we do
Four parts of Meta ads management.
Meta rewards strong creative and clean conversion data. We work on both.
Prospecting
Campaigns built to reach people who have never visited your site. Broad and lookalike audiences, with conversion data from your site and CRM guiding delivery.
Remarketing
Ads for people who viewed products, started a form or left a basket. We split audiences by how recent and how deep the visit was, and cap frequency to control repeat views.
Creative testing
New images, videos and copy tested against a control on a set schedule. Winners get budget. Losers stop. You see which message and format drive sales.
Feeds
Product and travel catalogues kept accurate for catalogue ads. We check titles, prices, images and availability, so every ad shows an item ready to buy.
How the work gets done
I lead the strategy. Acquisition Intelligence delivers the work.
I co-founded Acquisition Intelligence in 2024. Every account has a delivery team behind it. I stay close to strategy, measurement and the commercial questions. Day-to-day management, builds and reporting sit with the team.
This site
Matt James
Founder and specialist. Writes about travel PPC, lead quality and measurement. Leads strategy on agency accounts. Works across Google Ads, Microsoft Ads, GA4, BigQuery and Looker Studio.
The agency
Acquisition Intelligence
Runs Google Ads, Microsoft Ads and Meta campaigns for travel, finance and insurance businesses in the UK and Germany.
Want a second opinion on a travel or lead generation account?
Book a call. We will talk through the account, the tracking and the numbers your business cares about.
What happens next
Discovery call
You tell me about the business, the goals and where PPC falls short.
Audit
With read access to Google Ads, Analytics and Merchant Center, the agency team and I review current performance.
Proposal
We meet again to go through the findings and a plan for working together.