Services
Four services. One team behind them.
I lead the strategy and the Acquisition Intelligence team delivers the work. I have worked in PPC since 2014 across travel, lead generation and ecommerce accounts.
What we offer
Paid media and the data behind the results.
Every service runs on the same base: clean tracking, your sales data and structured testing.
Google Ads
Account management, bidding trained on your sales data, profit targets, reporting and scaling.
Meta Ads
Prospecting, remarketing, creative testing and feeds across Facebook and Instagram.
ChatGPT Ads
A testing process for the newest ad platform. One change per test, judged on bookings.
Lead Intelligence
Each lead arrives with a summary of what the person did on your website before enquiring.
From people I have worked with
“What sets Matt apart is his ability to combine his technical skills with excellent communication. He has an exceptional ability to analyse data and use it to make informed decisions, which was instrumental in optimising campaigns.”
Naim Dinarkhail · Head of PPC, loveholidays
“Matt’s knowledge in the field of PPC campaigns is second to none and I would highly recommend getting him on board with any campaigns you might have as he will definitely bring the results you desire.”
Morne Van Der Merwe · Creative Developer, AGCS
How the work gets done
I lead the strategy. Acquisition Intelligence delivers the work.
I co-founded Acquisition Intelligence in 2024. Every account has a delivery team behind it. I stay close to strategy, measurement and the commercial questions. Day-to-day management, builds and reporting sit with the team.
This site
Matt James
Founder and specialist. Writes about travel PPC, lead quality and measurement. Leads strategy on agency accounts. Works across Google Ads, Microsoft Ads, GA4, BigQuery and Looker Studio.
The agency
Acquisition Intelligence
Runs Google Ads, Microsoft Ads and Meta campaigns for travel, finance and insurance businesses in the UK and Germany.
Want a second opinion on a travel or lead generation account?
Book a call. We will talk through the account, the tracking and the numbers your business cares about.
What happens next
Discovery call
You tell me about the business, the goals and where PPC falls short.
Audit
With read access to Google Ads, Analytics and Merchant Center, the agency team and I review current performance.
Proposal
We meet again to go through the findings and a plan for working together.