Success hinges on more than just driving traffic to your website. To truly measure and optimise your efforts, it’s crucial to understand and implement conversion actions and goals. This blog will delve into the importance of conversion actions, the various types, how to set them up, and the role of smart bidding in leveraging micro …
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Dynamic Search Ads (DSA) have been around for many years but not everyone uses them as part of the digital marketing strategy. Dynamics Search Ads are a great way to generate cheap relevant traffic from qualified users. What are Dynamic Search Ads? Dynamic Search Ads are a type of Google Ads campaign that uses your …
Return on Ad Spend (ROAS) is a crucial metric that can determine the success or failure of your campaigns. Setting the right target ROAS can be challenging but is essential for optimising your ad spend and maximising profitability. Too low, and you’re not making enough money; too high, and you’re missing out on valuable opportunities. …
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In the ever-evolving landscape of digital advertising, Google Smart Bidding has emerged as a powerful tool, revolutionizing the way advertisers manage and optimize their Pay-Per-Click (PPC) campaigns. This advanced bidding strategy utilizes machine learning to make real-time decisions on bid adjustments, with the goal of maximizing performance and achieving specific business objectives. In this blog …
Read more “Navigating the Waters of Google Smart Bidding: Pros and Cons”