Unveiling the Pros: Agency Side vs. Client Side in PPC

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PPC offers professionals two distinct paths – agency side and client side. Each route comes with its own unique set of advantages, providing professionals with diverse opportunities for growth and impact. In this blog post, we will unravel the pros of working on both sides of the PPC spectrum, shedding light on the strengths that …

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Navigating the Waters of Google Smart Bidding: Pros and Cons

by MattUncategorizedPosted on No Comments

In the ever-evolving landscape of digital advertising, Google Smart Bidding has emerged as a powerful tool, revolutionizing the way advertisers manage and optimize their Pay-Per-Click (PPC) campaigns. This advanced bidding strategy utilizes machine learning to make real-time decisions on bid adjustments, with the goal of maximizing performance and achieving specific business objectives. In this blog …

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