digital marketing – Page 5

The Power of Remarketing in PPC Campaigns

by MattPPC 10/01/202410/01/2024No Comments

Staying connected with potential customers is essential. One of the most potent tools in a marketer’s arsenal is remarketing, a strategy that allows advertisers to re-engage with users who have previously interacted with their website or app. In this blog post, we’ll delve into the power of remarketing in PPC campaigns, exploring why it’s a …

Unveiling the Pros: Agency Side vs. Client Side in PPC

by MattPPC 07/01/2024No Comments

PPC offers professionals two distinct paths – agency side and client side. Each route comes with its own unique set of advantages, providing professionals with diverse opportunities for growth and impact. In this blog post, we will unravel the pros of working on both sides of the PPC spectrum, shedding light on the strengths that …