As Black Friday approaches, businesses across the globe gear up for one of the most significant shopping events of the year. For PPC specialists, it’s a critical time to ensure that campaigns are optimised for maximum impact. Here’s how you can prepare for Black Friday sales to make the most of this high-converting period. 1. …
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Success hinges on more than just driving traffic to your website. To truly measure and optimise your efforts, it’s crucial to understand and implement conversion actions and goals. This blog will delve into the importance of conversion actions, the various types, how to set them up, and the role of smart bidding in leveraging micro …
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Dynamic Search Ads (DSA) have been around for many years but not everyone uses them as part of the digital marketing strategy. Dynamics Search Ads are a great way to generate cheap relevant traffic from qualified users. What are Dynamic Search Ads? Dynamic Search Ads are a type of Google Ads campaign that uses your …
Writing compelling ad copy is essential for any successful PPC campaign. Effective ad copy can significantly boost your click-through rates, conversions, and ultimately, your return on investment. Here are ten tips to help you craft ad copy that performs: 1. Keep It Simple and Direct Your ad copy should be clear and concise. Focus on …
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The choice between Google Ads and Social Media Advertising is a crucial decision that can significantly impact your campaign’s success. Each platform offers unique advantages, and understanding their strengths and nuances is essential for making informed decisions that align with your business goals. In this blog post, we’ll explore the factors that influence this decision, …
The concept of cross-channel advertising has emerged as a cornerstone strategy for businesses striving to maximise their online presence and impact. As consumers navigate a complex web of digital touchpoints, incorporating a cross-channel approach into your media plan is not just beneficial; it’s imperative. In this blog post, we will explore the importance of cross-channel …
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