Responsive Search Ads (RSAs) have emerged as a game-changer for PPC specialists like myself. As Google Ads continues to refine and enhance ad formats, RSAs offer a powerful way to reach your target audience more effectively. Let’s delve into the mechanics of RSAs, explore best practices for crafting compelling ads and discuss strategies for maximising …
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As Black Friday approaches, businesses across the globe gear up for one of the most significant shopping events of the year. For PPC specialists, it’s a critical time to ensure that campaigns are optimised for maximum impact. Here’s how you can prepare for Black Friday sales to make the most of this high-converting period. 1. …
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Success hinges on more than just driving traffic to your website. To truly measure and optimise your efforts, it’s crucial to understand and implement conversion actions and goals. This blog will delve into the importance of conversion actions, the various types, how to set them up, and the role of smart bidding in leveraging micro …
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Dynamic Search Ads (DSA) have been around for many years but not everyone uses them as part of the digital marketing strategy. Dynamics Search Ads are a great way to generate cheap relevant traffic from qualified users. What are Dynamic Search Ads? Dynamic Search Ads are a type of Google Ads campaign that uses your …
Writing compelling ad copy is essential for any successful PPC campaign. Effective ad copy can significantly boost your click-through rates, conversions, and ultimately, your return on investment. Here are ten tips to help you craft ad copy that performs: 1. Keep It Simple and Direct Your ad copy should be clear and concise. Focus on …
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Return on Ad Spend (ROAS) is a crucial metric that can determine the success or failure of your campaigns. Setting the right target ROAS can be challenging but is essential for optimising your ad spend and maximising profitability. Too low, and you’re not making enough money; too high, and you’re missing out on valuable opportunities. …
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In today’s fast-paced digital landscape, businesses of all sizes are constantly striving to stay ahead of the curve when it comes to marketing their products and services. When it comes to choosing who will handle your marketing efforts, there are several options to consider: hiring a full-time employee, outsourcing to an agency, or enlisting the …
Read more “Why Hiring a Freelancer for Your Marketing Needs Might Be Your Best Bet”
A Guide to Managing Your Nonprofit’s Advertising Efforts Google Ads stands as a titan, offering businesses and organisations a powerful platform to reach their target audience. For nonprofits, Google Grants presents a unique opportunity to access this platform without the financial burden. However, managing a Google Grants account requires a different approach compared to standard …
The choice between Google Ads and Social Media Advertising is a crucial decision that can significantly impact your campaign’s success. Each platform offers unique advantages, and understanding their strengths and nuances is essential for making informed decisions that align with your business goals. In this blog post, we’ll explore the factors that influence this decision, …
The concept of cross-channel advertising has emerged as a cornerstone strategy for businesses striving to maximise their online presence and impact. As consumers navigate a complex web of digital touchpoints, incorporating a cross-channel approach into your media plan is not just beneficial; it’s imperative. In this blog post, we will explore the importance of cross-channel …
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