Display advertising

Google Display Network (GDN)

Amplifying Reach with Precision

The Google Display Network (GDN) stands tall as a juggernaut in the world of display advertising. With a colossal reach spanning over two million websites and apps, GDN empowers advertisers to connect with potential customers in a visually compelling manner. Harness the power of contextual targeting, demographic precision, and placement optimisation to showcase your brand where it matters most.

Criteo

Elevate Engagement with Personalised Dynamic Ads

Enter the realm of personalised advertising with Criteo, a game-changer in the world of display ads. Criteo’s dynamic retargeting ensures that your audience sees tailored content, based on their previous interactions with your website. By dynamically adapting ad content to user behaviour, Criteo maximises engagement and drives conversions, ensuring your brand stays top-of-mind.

Remarketing Strategy

Remarketing is the secret sauce that keeps your brand at the forefront of your audience’s mind. Crafting a compelling remarketing strategy involves re-engaging users who have previously interacted with your website but may not have converted. Through strategic ad placements across the GDN and Criteo’s dynamic retargeting, we ensure your brand remains in the spotlight, gently nudging potential customers towards conversion.

Prospecting

Prospecting is the art of expanding your customer base by reaching out to potential clients who haven’t yet interacted with your brand. Leverage the expansive reach of the Google Display Network to tap into new audiences, using targeted placements and eye-catching creatives. Our strategic approach to prospecting ensures that your brand is discovered by those who are most likely to become loyal customers.

Creative A/B Testing

The message is as crucial as the medium. Creative A/B testing allows us to experiment with different ad creatives, headlines, and calls-to-action to identify what resonates best with your audience. By analysing performance metrics, we refine and optimise your display ads for maximum impact, ensuring every impression counts.